EnergyBiz Insider — Article
A New Approach to Electric Power
March 26, 2007
Martin Rosenberg, Editor-in-Chief
EnergyBiz Magazine
A large group of utility industry executives quietly convened in Kansas City, Mo., on a snowy day in January to sign on to an unprecedented shift in business strategy and corporate culture, entirely rethinking how they keep the lights on in homes and offices across America. The twin goals they hope to reach are a dramatic boost in energy efficiency and a reduction in greenhouse gas emissions.